The Story of VET EXPERT: From Innovation to Global Pet‑Care Leader
When the founder team of Vet Planet Ltd. set out to create a product line for companion animals, they imagined something more than just another pet supplement. Their goal was clear: build a brand based on science, veterinary expertise and real world results. That vision gave birth to VET EXPERT.
Origins & Growth
VET EXPERT burst onto the market around 2008, when Vet Planet wrote on its catalogue: “Since 2008, VET EXPERT has been caring for the health and comfort of all animals.”
Based in Poland and operating from European‑standards laboratories, the brand quickly differentiated itself by developing veterinary‑grade supplements, veterinary diets, diagnostics and pet‑food lines. i
Over the years, VET EXPERT expanded beyond Poland into a global network, distributing into 40+ countries across 4 continents. Their research & development department grew to become one of the largest in the European pet‑care sector, with many products developed in cooperation with veterinary scientists.
What Makes the Brand Unique
1. Science‑Driven & “Based on Evidence”
From the start, VET EXPERT used the tagline “Based on evidence”. Each formulation is created in R&D labs, often by veterinarians with clinical and academic experience. Production is in plants with GMP (Good Manufacturing Practice) certification — meaning processes meet standards similar to human pharmaceutical manufacturing.
2. Broad Product Portfolio
VET EXPERT offers a wide range of product categories:
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Nutraceuticals (supplements) for dogs and cats
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Veterinary diets (prescription‑style or highly specialized formulas)
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Maintenance pet food (e.g., RAW PALEO line)
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Cosmetic & care products (skin/coat, ears, hygiene)
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Rapid diagnostic tests for clinics
This broad portfolio means the brand serves both the everyday pet‑owner market and the veterinary clinic/professional channel.
3. Veterinary & Market Recognition
In Poland and some other markets, VET EXPERT ranks #1 in veterinarian recommendations for pet nutraceuticals. For example, a 2021 Kantar study of 239 veterinarians found VET EXPERT to be the leader.
Also, the brand boasts innovations such as the “Twist‑Off capsule”, a user‑friendly dosage format specially designed for pets—a first in the world for veterinary use.
4. Global Scale & Veterinary Partnerships
With over 80,000 veterinarians worldwide using or recommending their products, and a distribution network spanning into 40+ countries, VET EXPERT is positioned as a major player in pet‑health globally.
The Main Benefits for You — Pet Owner & Business Partner
For Pet Owners:
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Trusted formulations: Developed by veterinary experts, manufactured to high standards, giving confidence in quality.
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Comprehensive support: Whether it’s immunity, joints, renal health, nutrition or skin & coat — you’ll find tailored solutions.
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Ease of use: Some products come in convenient formats (e.g., Twist‑Off capsules) that make it simpler to administer.
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Global shipping accessible: Because the brand is international, you can access these premium products from many regions.
For Business/B2B Partners:
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Credible brand to stock: When you carry a recognized veterinary‑grade brand, you elevate your offering and help build trust with clients.
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Marketing & support: VET EXPERT actively promotes distributor partnerships, provides marketing materials and supports registration in new markets.
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Wide portfolio: Because the brand covers many categories, you can offer multiple product lines (supplements, diets, diagnostics) under one trusted umbrella.
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Innovation advantage: Working with an R&D‑driven brand means you stay ahead of trends in pet health.
Why We at ZuZu.land Choose VET EXPERT
At ZuZu.land — both our veterinary centre and our online store — we believe in offering nothing but the best for pets. By partnering with VET EXPERT, we align with a brand that matches our values: veterinary science, global reach, and genuine results. For our B2C clients we deliver premium products; for B2B clients we offer a brand that adds professional credibility.
Final Word
From its beginnings in Poland in 2008, through years of innovation and expansion, VET EXPERT has grown into a global force in pet‑health — thanks to science, quality and a broad mindset. Whether you are a pet parent looking for the best for your companion or a business seeking a reliable partner and product line, VET EXPERT has proven benefits for both.